Madden Media - Suwannee County Tourism Campaign

Tourism Board Media Campaign

KGM Role

Water Based Photography

Water Talent Acquisition


Suwannee County Tourism Board hired a media company to put together a media and marketing campaign to encourage tourism to the county. Some of the content they  needed was centered around Florida’s magical underwater caves and springs. Because of the specialized nature of underwater photography, a skilled photographer and underwater models were needed.

Creative Angle:

The KGM team worked with Swannee County Tourism, Madden Media, and Waymack & Crew to identify locations and images to be created that show the unique and beautiful nature of Florida’s springs. Two days were designated for the shoots, one for surface and free-diving images, and the second for cave diving. The KGM team provided surface and underwater safety support, a team of skilled and experienced underwater models, and an underwater photographer who is a certified technical cave diver.


– 28 publication ready images.

– Two days of successful media creation completed safely.

For Your Underwater Photo and Video Media Production

© 2023 Kimber Greenwood Media


On-Location Globally


Studio Based in Gainesville, FL